Articles
As a brand consultant and founder of a fast-growing marketing agency, Owen Garitty’s career has provided him with rich lessons and experiences. These articles offer his marketing advice, industry insights, and strategies to help your brand thrive.
Connected TV advertising, or CTV advertising, is an undiscovered marketing tool for many brands. While traditional ads are shown on cable TV, CTV ads are shown exclusively through streaming and online platforms with a connection to the internet. CTV ads can appear as the same advertisement shown on linear television, [...]
When FPW Media received a request from Papé to develop an advertisement for use on connected television services (CTV), Owen Garrity stepped in to ensure the project achieved maximum success. As Founder and Lead Creative of FPW, Owen stays on the cutting-edge of new ad technology. His knowledge of CTV [...]
To be a creative, you must travel. It’s Sunday at 8:44 pm and I am currently writing this from Delta flight 2794 seat 11C. I am beyond stressed as my connection to Eugene has become extremely tight due to a late departure (reason unknown). Tomorrow is my usual busy day [...]
