Articles
As a brand consultant and founder of a fast-growing marketing agency, Owen Garitty’s career has provided him with rich lessons and experiences. These articles offer his marketing advice, industry insights, and strategies to help your brand thrive.
In this episode, Founder & Lead Creative of FPW Media Owen Garitty talks about the old-fashioned but still effective ways of building relationships with clients, the benefits of hiring in-house as opposed to using contractors, and … Read More
In the landscape of data and analytics, it’s easy to become overwhelmed by the number of options available for measuring customer interactions with your business. One measure that has seen wide adoption yet underutilized application is the Net Promoter Score (NPS). Used as a benchmarking tool, a Net Promoter Score [...]
Recently, Microsoft announced plans to integrate its AI chatbot, ChatGPT into the Bing search engine. Similarly, Google announced plans to use its chatbot, Bard within the Google search engine in 2023. These steps mark the beginning of a seismic shift in marketing and advertising tactics within the paid search space. [...]
Customer profiles, also known as buyer personas, are a crucial part of an successful online marketing strategy. Well-crafted personas can help you better understand your audience and improve your communication outcomes. To use customer profiles in your brand’s communications, it’s important to have a solid understanding of what customer profiles [...]
