Customer profiles, also known as buyer personas, are a crucial part of an successful online marketing strategy. Well-crafted personas can help you better understand your audience and improve your communication outcomes. To use customer profiles in your brand’s communications, it’s important to have a solid understanding of what customer profiles [...]

When it comes to tradeshows, there are dozens of important elements that go into creating a successful booth for your brand. From finding an eyecatching design to developing the proper booth layout, each piece needs to support your brand’s overall presence and marketing goals for the event. Yet, there are [...]

Think Outside the Conference Room   5 Benefits of walking meetings  Many executives spend hours looking for ways to improve their team’s productivity, creativity, collaboration, and workplace health. Recent studies show, walking meetings may be a simple solution to improve outcomes in each of these key areas. Walking meetings convert [...]

Sleep, the Overlooked Leadership Tool As the founder of FPW Media, I faced a range of unexpected challenges in the early years of the company. I knew starting a new marketing agency would require hard work and perseverance. I considered the logistical, financial, and strategic aspects of this new venture [...]