Articles
As a brand consultant and founder of a fast-growing marketing agency, Owen Garitty’s career has provided him with rich lessons and experiences. These articles offer his marketing advice, industry insights, and strategies to help your brand thrive.
Professional service businesses tend to invest significant resources in new client acquisition. It’s easy to see the value in attracting new customers to your business. But I’ve noticed that many businesses overlook their customer retention efforts. What makes your customers likely to… Read More
During his appearance on the On Brand podcast, Owen Garitty shared his insights and experiences in the marketing and branding industry. He discussed his creative approach to problem-solving, leveraging the latest trends and technologies, and adapting to the constantly changing … Read More
In this episode, Founder & Lead Creative of FPW Media Owen Garitty talks about the old-fashioned but still effective ways of building relationships with clients, the benefits of hiring in-house as opposed to using contractors, and … Read More
In the landscape of data and analytics, it’s easy to become overwhelmed by the number of options available for measuring customer interactions with your business. One measure that has seen wide adoption yet underutilized application is the Net Promoter Score (NPS). Used as a benchmarking tool, a Net Promoter Score […]
