FPW Media partnered with Safariland Group on a visual arts initiative to raise awareness about veteran suicides and honor the stories of combat veterans from the Iraq and Afghanistan wars. Commissioned by Safariland, the project aimed to provide a platform for these veterans’ experiences through film and art.
The Lionhearted film gained significant traction, with over 1 million views on Instagram and nearly 280,000 views across YouTube and Facebook. Its launch was supported by figures like Tony Robbins and Tito Ortiz and featured in the Robb Report. Alongside the film, a 350-pound mosaic flag honoring the 22 veterans in the documentary was unveiled at the National Veterans Art Museum in Chicago, where it remains on permanent display. The project also earned recognition in the Chicago Tribune.
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FPW Media coordinated the film’s launch date with a variety of celebrity and new outlets, including philanthropist and author Tony Robbins (who shared the film via his social media account), American mixed martial artist Tito Ortiz, and the Robb Report. The film received over 279,854 views across YouTube and Facebook as well as more than 1 million views on Instagram.
In conjunction with the release of the Lionhearted film and website, a 6-foot-long, 350-pound, red, white, and blue mosaic flag was unveiled at the National Veterans Art Museum in Chicago on Veteran’s Day, 2018, where it will enjoy permanent residence. This piece visually depicted stories of the 22 veterans featured in the film. The film also received a mention in the Chicago Tribune in a piece about the accompanying art project.
